| Name: | Lacie Callan, Marketing Database Manager, Miles Kimball Company |
| Bio |
Lacie Callan specializes in marketing analysis including customer and product level targeting. She began her career forecasting item level performance at a CPG company and now specializes in analytics and database management for a direct mail organization. Lacie varied background in analysis and process improvement has given her a broad knowledge of business metrics and the importance of benchmarking analytics across industries.
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